As the 2026 election cycle intensifies, the logistical challenge of covering multiple candidates nationwide is a daily test for media houses. Yesterday, November 4th, 2025, NBS TV provided a clear window into its editorial strategy, showcasing a staggering breadth of coverage with a list of 26 distinct broadcast links dedicated to the day’s events.
This intensive, multi-platform approach validates the station’s commitment to being a dedicated election channel, moving beyond single-event reporting to provide a comprehensive, 360-degree view of the national landscape.
An analysis of yesterday’s broadcast schedule reveals a multi-layered strategy:
1. Live on the Campaign Trail
The core of the “UG Votes” coverage was the station’s live presence at key political rallies. The list featured a “Sembabule and Ngora live broadcasts about the NUP and NRM campaigns”. This ensures that viewers with differing political interests have a direct, unedited feed from the source.
2. In-Depth, Nationwide Follow-ups
The most telling feature of the list is not just the live broadcasts, but the sheer volume of “UG Votes” packages from across the country. With reports from Mbarara, Arua, Gomba, Isingiro, Mityana, Pallisa, Sembabule, Oyam, Kumi, FortPortal, Mayuge, Lyantonde, Nakasongola, and Ntungamo, the station’s commitment is clear.
Notably, some locations like Mityana and Sembabule appeared multiple times. This indicates a deeper level of analysis than simple one-off reports. It suggests that NBS is providing follow-up stories, regional analysis, and “man-on-the-street” reactions from areas that were recently visited by various candidates, such as the NUP’s Robert Kyagulanyi in Gomba the day prior.
3. Covering All Arms of the State
While the campaign trail is the dominant story, the schedule proves that other national issues are not ignored. The inclusion of a “Parliament live broadcast about LOP Presser” demonstrates a continued focus on the nation’s other political and legislative developments, providing a platform for opposition leadership in their official capacity.
4. Full-Spectrum National News
Proving its scope extends beyond politics, the broadcast list also included links for the “Unstoppable campaign” in Tororo and Busia.
In one 24-hour cycle, NBS TV deployed resources to cover a live presidential rally in Sembabule and Ngora, analyze the political climate in over a dozen other districts, broadcast live from Parliament, and cover significant corporate events. This list of 26 links serves as a clear internal document demonstrating an exhaustive, resource-heavy strategy to own the election narrative by being, quite literally, everywhere.
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